Comag Marketing Group, LLC

Seventy-year-old Glamour magazine will launch a trade advertising and publicity campaign, designed to better define their audience for media buyers and potential advertisers.  The campaign includes outdoor advertising in key cities like NYC, Los Angeles and Detroit, plus guerilla marketing efforts, such as distributing girly Glamour cupcakes around Bryant Park during Fashion Week in New [...]

In the face of print circulation challenges, Glamour is re-designing its website, which averaged 687,000 monthly unique visitors (55 percent more than the year-ago period) and 10 million page views (49 percent more than the year-ago period).  A greater focus on popular bloggers like Christine Coppa and Margarita Bertsos and more frequently updated content are on [...]