Since entering the App business in May, Condé Nast is reporting 242,000 digital downloads of its eight available titles, which include Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair. This number includes digital subscriptions, single copy purchases, and print subscribers who chose to add digital additions to their packages. This [...]
Ideactive, a new marketing services division of Condé Nast, will offer custom-content creative in print, digital, video and mobile platforms; web design and development; social media marketing and community development; and app development and mobile marketing, among other services. Lou Cona, who is Condé’s Chief Marketing Officer, will oversee the new division, with Janine Silvera [...]
ABC’s Rapid Report has some promising news for Women’s Titles. Paid subscriptions saw meaningful improvement during the second half of 2009. Most major titles in the Women’s category saw slight to moderate increases compared to the same period the year before. The titles that saw the biggest increases are Time Inc.’s InStyle, Meredith’ Siempre Mujer, Condé [...]
A consortium of five large publishers — Time Inc., Conde Nast, Hearst Corporation, Meredith and News Corporation — today “…announced plans to build an industry-standard platform to present their work on the Web, phones and e-readers in a richer, more flexible and more lucrative form than is possible today.” The New York Times Dec. [...]
The cuts come on the heels of a three-month study by McKinsey & Co., which analyzed Conde Nast’s operations, and recommended that several magazines cut about 25 percent from their budgets. The Wall Street Journal The New York Times Folio: Oct. 5, 2009
In a move that seems somewhat down-market for Vanity Fair, the magazine is joining with CBS News in inaugurating “…a monthly survey of the American consciousness, to appear both in the magazine’s pages and occasionally on television.” One of the first findings: Wal-Mart was overwhelmingly selected as the best corporate symbol of America today. The [...]
The article suggests that, as a company whose products celebrate and promote luxury, Condé Nast won’t forswear Town Cars and catered lunches entirely. But with newsstand sales contributing $2 million less revenue in the first half of this year than last and ad pages down by a third in the first eight months of the [...]
Following meetings with Chief Operating Officer John Bellando, editors and publishers are preparing their 2010 budgets with an eye toward bringing spending in line with revenue. That will require an average reduction of some 25%, according to sources cited by Crain’s New York Business. Sept. 22, 2009
“Everybody’s doing it” Almost every magazine publisher is re-evaluating their 2009 budgets and finding ways to cut back in these tough economic times. WWD.com (March 11, 2009)