With a one-liter bottle of its beverages requiring 2.5 liters of water to produce, and with surging demand in developing countries with increasing awareness about water scarcity (like China), Coca-Cola has made becoming “water-neutral” a key “Corporate Social Responsibility” (CSR) goal. Time (June 12, 2008)
Coca-Cola Enterprises, the world’s largest bottler of Coca-Cola, forcast a 10% drop in second quarter profits, largely as a result of the weak North American economy. Especially hurt: C-stores sales of 20-oz. bottles. The New York Times (May 29, 2008)
Despite considerable recent success, Coke Chairman and Chief Executive Officer Neville Isdell sees scarcely a chance to pause for his company, saying, “The moment you declare victory … you have just sown the first seeds of your defeat.” In particular, he said that there is more new product in the pipeline, more to be done to [...]
Ubiquitous since the early 90’s, the 20-ounce, plastic soda bottle is losing some of its appeal to health- and expense-conscious consumers. Bottlers for both Coke and Pepsi are testing 16-ounce sizes, and Coke is trying out a 24-ounce bottle for big guzzlers, while Pepsi is re-visiting the venerable 12-ouncer. The manufacturers are turning to packaging innovations to [...]
Having already set the goal of using 100% recycleable PET plastic bottles and aluminum cans in North America, Coca-Cola has broadened the definition of sustainability so that it applies to the company’s scholarship programs, local education and sports programs, and other philanthropic initiatives. And they’re publicizing this broader conception of “sustainable well-being” with a $10 [...]
The beverage marketer previously set the same 100% recycle-or-reuse goal for its PET plastic bottles. Last year, Coca-Cola spent $60 million on recycling initiatives. Atlanta Business Chronicle (Feb. 13, 2008)