Comag Marketing Group, LLC » circulation

Women’s Titles Paid Subscriptions On the Rise

Kim — Thu, 04 Feb 2010 17:18:52 +0000

ABC’s Rapid Report has some promising news for Women’s Titles. Paid subscriptions saw meaningful improvement during the second half of 2009. Most major titles in the Women’s category saw slight to moderate increases compared to the same period the year before. The titles that saw the biggest increases are Time Inc.’s InStyle, Meredith’ Siempre Mujer, Condé Nast’s Glamour, and Hearst’s Cosmopolitan and Seventeen. Alongside the paid subscription increase, total paid and verified circulation for the category remained stable. Industry experts predicted that the steep Newsstand decline we saw last year would start to slow down in the second half of 2009, and it appears they were right. ABC is scheduled to release its latest Fas-Fax report next Monday. Folio 2/4/2010.

ABC Reports Trade Magazines Have Slight Increase in Circulation

Kim — Mon, 25 Aug 2008 20:20:49 +0000

The latest Fas-Fax report was released by the Audit Bureau of Circulation this morning. Trade magazine paid and non-paid circulation remained flat during the first half, but did report a slight increase of 0.85% over the same time period last year. The largest gainers were Los Angeles Business Journal, San Fernando Valley Business Journal, and I.D. magazine. Folio magazine reported a 4.82% increase. Folio (Aug 25, 2008)

Even Playboy Struggles Through 2008

Greg — Thu, 07 Aug 2008 13:44:58 +0000

Playboy Enterprises reported $151.9 million in revenue for the first half of 2008, down about 11 percent from 2007. Playboy attributes the company-wide losses to “continued pressure on the media businesses as well as the recent sale of assets and outsourcing of operations.” Lower circulation and advertising revenues from the domestic edition of Playboy account for the losses in the publishing division, the company said. Folio (August 6, 2008)

Cablevision Has Big Plans For Newsday

Greg — Wed, 30 Jul 2008 15:58:06 +0000

Cablevision Systems Corp., the new owner of 97 percent of Newsday, will immediately begin its plan to expand the paper’s circulation over its digital cable network while exploiting access to Newsday’s subscribers and portfolio of advertisers. The company plans to expand the ways people get Newsday, including via its forthcoming wireless internet network. Newsday (July 29,2008)

Murdoch Raises Cover Prices Across the Pond

Kim — Mon, 21 Jul 2008 14:38:50 +0000

“The Sun” will be raising the cover price of its weekday paper to 30p in London and the south-east. Last September, it slashed its price from 35p to 20p and then in May increased it to 25p. The ABC circulation figures reported that the paper has managed its fifth year-on-year circulation increase with a sales rise of 0.81% to 3,089,321 copies. The Guardian (July 18, 2008)

Relish’s Sucess Leads to Circulation Increase

Greg — Tue, 15 Jul 2008 13:25:04 +0000

The Publishers Group of America is set to increase circulation of its newspaper food magazine Relish from 12 million to 15 million starting in January 2009. Relish launched in February 2006 as the largest ad-supported food magazine and has increased its circulation by three million each year since then. Even ad pages at Relish are up 29.4 percent for the first half of 2008 compared to the same period last year. Folio (July 14, 2008)

IDG GM Speaks Up On User Generated Circulation

Greg — Mon, 30 Jun 2008 13:23:38 +0000

Instead of publishers sending out content to their audiences, audiences are now sending content to each other via Facebook, Digg, and other networking site according to Frank Cutitta, the general manager of IDG Connect. At the 2008 Circulation Management Conference, Cutitta spoke about how he helped form IDG Connect, a centralized database and lead-generation vehicle, within a “painfully decentralized” company. Folio (June 26, 2008)

Circ Reevaluation For Bonnier’s Ski Titles

Jennifer — Fri, 27 Jun 2008 13:11:02 +0000

Bonnier Corp’s ski titles are reevaluating their circulation model, in the face of increase paper and delivery costs. Skiing will cut its rate base 25%, while Ski magazine plans to cuts its base by 11%. “The rate bases will be cut by slashing the titles’ dependence on verified circulation, which accounted for 56 percent of total paid and verified circ in the second half of ’07, making them among the heaviest users of verified circ, per the Audit Bureau of Circulations.” Mediaweek (June 25, 2008)

Radar Shows Off New Look

Greg — Fri, 13 Jun 2008 15:02:56 +0000

Radar magazine is getting ready to reveal their high profile redesign later this month, with a cover featuring a seductive photo of Pamela Anderson. Along with this redesign, the magazine also plans to up the numbers of copies in circulation from 200,000 to 225, 000. The magazine redesign follows the departure of many important staffers, who were crucial to last year’s National Magazine Award nomination. Folio (June 12, 2008)

Yahoo Circulation Supplements Retailers

Greg — Mon, 09 Jun 2008 19:54:59 +0000

Yahoo has recently launched Yahoo Circulation, a program that enables retailers to deliver personalized online newspaper circulars directly to customers based upon their interests. The program is powered by ShopLocal and is intended to supplement existing newspaper-based marketing programs by delivering benefits like incremental reach, cost-efficiency, flexibility in regional pricing and product availability. B to B Online (June 6, 2008)