ABC’s Rapid Report has some promising news for Women’s Titles. Paid subscriptions saw meaningful improvement during the second half of 2009. Most major titles in the Women’s category saw slight to moderate increases compared to the same period the year before. The titles that saw the biggest increases are Time Inc.’s InStyle, Meredith’ Siempre Mujer, Condé [...]
The latest Fas-Fax report was released by the Audit Bureau of Circulation this morning. Trade magazine paid and non-paid circulation remained flat during the first half, but did report a slight increase of 0.85% over the same time period last year. The largest gainers were Los Angeles Business Journal, San Fernando Valley Business Journal, and [...]
Playboy Enterprises reported $151.9 million in revenue for the first half of 2008, down about 11 percent from 2007. Playboy attributes the company-wide losses to “continued pressure on the media businesses as well as the recent sale of assets and outsourcing of operations.” Lower circulation and advertising revenues from the domestic edition of Playboy [...]
Cablevision Systems Corp., the new owner of 97 percent of Newsday, will immediately begin its plan to expand the paper’s circulation over its digital cable network while exploiting access to Newsday’s subscribers and portfolio of advertisers. The company plans to expand the ways people get Newsday, including via its forthcoming wireless internet network. Newsday (July [...]
“The Sun” will be raising the cover price of its weekday paper to 30p in London and the south-east. Last September, it slashed its price from 35p to 20p and then in May increased it to 25p. The ABC circulation figures reported that the paper has managed its fifth year-on-year circulation increase with a sales rise [...]
The Publishers Group of America is set to increase circulation of its newspaper food magazine Relish from 12 million to 15 million starting in January 2009. Relish launched in February 2006 as the largest ad-supported food magazine and has increased its circulation by three million each year since then. Even ad pages at Relish are [...]
Instead of publishers sending out content to their audiences, audiences are now sending content to each other via Facebook, Digg, and other networking site according to Frank Cutitta, the general manager of IDG Connect. At the 2008 Circulation Management Conference, Cutitta spoke about how he helped form IDG Connect, a centralized database and lead-generation vehicle, [...]
Bonnier Corp’s ski titles are reevaluating their circulation model, in the face of increase paper and delivery costs. Skiing will cut its rate base 25%, while Ski magazine plans to cuts its base by 11%. “The rate bases will be cut by slashing the titles’ dependence on verified circulation, which accounted for 56 [...]
Radar magazine is getting ready to reveal their high profile redesign later this month, with a cover featuring a seductive photo of Pamela Anderson. Along with this redesign, the magazine also plans to up the numbers of copies in circulation from 200,000 to 225, 000. The magazine redesign follows the departure of many important staffers, [...]
Yahoo has recently launched Yahoo Circulation, a program that enables retailers to deliver personalized online newspaper circulars directly to customers based upon their interests. The program is powered by ShopLocal and is intended to supplement existing newspaper-based marketing programs by delivering benefits like incremental reach, cost-efficiency, flexibility in regional pricing and product availability. B to [...]