http://www.i-cmg.com Single copy sales strategies and supply chain solutions for the world’s leading magazines Wed, 11 Jan 2012 19:50:11 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.i-cmg.com/index.php/yahoo-circulation-supplements-retailers/ http://www.i-cmg.com/index.php/yahoo-circulation-supplements-retailers/#comments Mon, 09 Jun 2008 19:54:59 +0000 Greg http://www.i-cmg.com/?p=1388 Yahoo has recently launched Yahoo Circulation, a program that enables retailers to deliver personalized online newspaper circulars directly to customers based upon their interests. The program is powered by ShopLocal and is intended to supplement existing newspaper-based marketing programs by delivering benefits like incremental reach, cost-efficiency, flexibility in regional pricing and product availability. B to B Online (June 6, 2008)

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