Jann Wenner, founder of Rolling Stone, sent out a manila envelope that contained a tighter, smaller, glossier version of the current issue of Rolling Stone to a select group of subscribers. Along with the alternate version of the magazine, a questionnaire asking for readers’ reactions was enclosed. Also inside the envelope was a note that [...]
F+W Publications has changed its name to F+W Media as a way to better reflect their growing portfolio of digital products. CEO David Nussbaum, says, “The word ‘publications’ no longer adequately describes who we are as a company (and) substituting the word ‘media’ better reflects F+W’s mission to deliver content across all platforms—including print and [...]
American Lawyer Media, or ALM, will drop the ALM name in favor of its parent company’s name, Incisive Media. According to CEO Bill Pollak, the change comes as a result of having too many layers of brands. Pollak said “I found myself introduced at one of our conferences as president and CEO of ALM and [...]