Publisher and editors are realizing that to keep magazines afloat they need to hook viewers onto their websites. National Geographic and BusinessWeek are a few who are utilizing interactive applications such as online games and puzzles to increase the amount of time viewers spend on their page. It has been estimated that the average page is [...]
Sibley comes to BW from The Wall Street Journal, where she was vice president, multimedia sales, New York, New England, and Europe. In her new position, Sibley will oversee all ad-revenue-generating efforts for BusinessWeek’s multimedia products, including BusinessWeek magazine, BusinessWeek.com, events, as well as mobile, video, and TV offerings. PR Newswire (Feb. 6, 2008)
As the Interactive Advertising Bureau prepares new online audience measurements, Businessweek.com is trying out one of its own — a comments-to-postings ratio. In a letter last week, editor John Bryne dubbed it a “Reader Engagement Index.” min
The venerable business title ditched the pay model for most of its web content in 2006 and last year revamped its site to improve usability. Now its ‘Executive Summary’ aggregation of daily business news, 18 blogs and a focus on reader interaction are all meant to help BusinessWeek carve a niche between The Wall Street Journal and aggregator [...]
It goes beyond simply moderating comments. Many sites are trying to promote a view of “news as a conversation,” by encouraging discourse among reporters, editors and readers online. They are highlighting particularly thoughtful comments, encouraging or requiring participants to post under their names and experimenting in an attempt to elevate the level of chatter. The [...]
According to an online letter from John A. Byrne, editor-in-chief of BusinessWeek.com, the channel is meant to be an, “…essential executive lifestyle resource…” that will provide, “…deeper and broader coverage of real estate, autos, travel, sports, wine and spirits, food and dining, shopping, art and culture, and personal health.” It comes on the heels of [...]
Skeptical media-buyers can rest easy now that a new study by McPheters & Co. has been done to uncover where public-place magazines reach the largest and most-engaged audiences. The study, which was funded by Bonnier Corp., BusinessWeek, CMS, Conde Nast, Hachette Filipacchi Media, Meredith Corp., Magazine Publishers of America, Time Inc., Primedia, Reader’s Digest, and TV Guide; [...]
BusinessWeek has decided to integrate its print and digital staff into a single editorial operation. In an internal memo, distributed Wednesday, BusinessWeek editor Stephen Alder appointed eight “chief” editors to supervise all work in print and online in a particular topical area. The move comes at a time of success for Businessweek, whose readership is [...]