The agreement is for a minimum of six specials, with two — “Maxim’s Celebrity Beach Watch” and “Maxim’s Hottest Moments 2009 — to appear before the end of the year. Variety June 18, 2009
For years, Kraft Foods leaned heavily on the extension of existing brands as an engine for growth, but last week when Bob Becker, svp-new products for Kraft Foods North America, previewed some 80 new products, he didn’t use the word “extension” once. Brandweek (Apr. 29, 2008)
The Brides Wedding collection, which launched exclusively in Michael’s Craft Stores today, offers DIY-inclined women print-your-own wedding invitations, programs, save-the-date cards, place cards, favor boxes, and other accessories. Gartner Studios has partnered with Brides Magazine to produce the product line. Press Release via PR Newswire (Feb. 11, 2008)