Wal-Mart Calls for “Bottom Up” Magazine Wholesaler Allotments
July 22nd, 2008
July 22, 2008 — Wal-Mart called for rigorous, “bottom up” distribution practices as a key means of achieving its 50-percent efficiency goal for the magazine category in a memorandum sent to single copy supply chain partners last Friday. The memo appears in its entirety below.
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To: All National Distributors and Publishers
From Christy Jenkins
Subject: Magazine Bottom Up [...]