The Bonnier Corporation’s Parenting magazine is offering a new program that will allow subscribers to receive money back when they buy from certain online retailers. These cash back rewards will typically range between 5-7 percent but can get as high as 28 percent. With this new reward program, Parenting hopes to put a [...]
Folio:’s ‘People on the Move’ column reports on comings and goings in the magazine industry. Folio: (Jan. 31, 2008)
The publisher joins Time Inc., Condé Nast, Hachette and Hearst in voluntarily reporting its top-line circulation data on an issue-by-issue basis within weeks of going on-sale through the Audit Bureau of Circulation’s Rapid Report system. Bonnier will be using the system for four of its highest-circ titles: Field & Stream, Outdoor Life, Parenting and Popular Science. [...]
Looking at the first half ABC numbers, Baird Davis notes the newsstand to subscription source ratio dropped to a new low of 17.2 percent. But he saw some good news in the overall circulation picture. Sales losses resulting from a 13 percent decline in the number of audited titles have been largely made up for [...]