Comag Marketing Group, LLC

The new title concentrates more on before and after ski activities than Bonnier’s other titles in the category, Ski and Skiing. And it’s targeting people who are more apt to engage in those activities in Swiss alps resorts, rather than, say, Hunter Mountain, New York. Dana Raven, Bonnier’s consumer marketing director for its [...]

The U.S. magazine (cover-priced at $4.99) will re-purpose content already being produced for the publisher’s successful Danish edition.  Initial circ. is budgeted at 100,000 with plans to raise it 500,000 within five years.  The last launch of a general-interest, science magazine was Discover’s in 1980.  The New York Post  (Dec. 7, 2007)