Comag Marketing Group, LLC

Despite considerable recent success, Coke Chairman and Chief Executive Officer Neville Isdell sees scarcely a chance to pause for his company, saying, “The moment you declare victory … you have just sown the first seeds of your defeat.”  In particular, he said that there is more new product in the pipeline, more to be done to [...]

Beverage maker Cadbury Schweppes plans to up its collaboration with retailers on pricing and promotions, building on their successful relationship with Food Lion.  Planned: closer coordination with retailers on strategy and price, in addition to assortment and space.  Cadbury Schweppes is riding the wave of category management’s evolution into a more holistic and collaborative enterprise within [...]