Comag Marketing Group, LLC

Ubiquitous since the early 90’s, the 20-ounce, plastic soda bottle is losing some of its appeal to health- and expense-conscious consumers.  Bottlers for both Coke and Pepsi are testing 16-ounce sizes, and Coke is trying out a 24-ounce bottle for big guzzlers, while Pepsi is re-visiting the venerable 12-ouncer.  The manufacturers are turning to packaging innovations to [...]

The beverage marketer previously set the same 100% recycle-or-reuse goal for its PET plastic bottles.  Last year, Coca-Cola spent $60 million on recycling initiatives.  Atlanta Business Chronicle  (Feb. 13, 2008)