Posts Tagged ‘base’

Hallmark Increases Rate Base

June 24th, 2008

The lifestyle magazine Hallmark will be taking its rate base up 14.3 % to 800,000 copies, starting with the February/March 2009 issue. In order to reach its circulation goal, the magazine is counting on broad promotional support from its parent company. Hallmark is also considering raising the cover price, which is currently a low $3.95. [...]

Rate Base Increase At Women’s Health

June 16th, 2008

Women’s Health has announced it will raise its rate base by 23 percent, the 5th time the magazine has raised its rate since October 2005. WH has seen a 47 percent increase in total paid circulation, a 33 percent increase in ad pages through June, and ad revenue has reached $15.5 million, a 133 percent [...]