http://www.i-cmg.com Single copy sales strategies and supply chain solutions for the world’s leading magazines Wed, 11 Jan 2012 19:50:11 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.i-cmg.com/index.php/summer-giveaways-are-all-the-craze/ http://www.i-cmg.com/index.php/summer-giveaways-are-all-the-craze/#comments Mon, 16 Jun 2008 14:59:39 +0000 Greg http://www.i-cmg.com/?p=1459 Summer giveaways are the hottest thing right now for women’s magazines such as Marie Claire, Tatler, Glamour, and many more. On the carefully designed covers, potential buyers are enticed with offers for free sunglasses, bags, and flip flops with just a purchase of the magazine. While giving away free products is very expensive, the boost in sales gives publishers no choice but to partake in the promotion, in order to keep up with rival magazines. The Independent (June 15, 2008)

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