The Audit Bureau of Circulations has announced that it will reduce audit costs by almost half for some U.S. and Canadian newspapers, while freezing the costs of others. This comes as a result of the newspaper industry’s recent struggle to generate revenue. These reductions could be seen as early as November. Folio (July 20, 2008)
Disappointed that publishers have made very little progress posting circulation numbers quickly enough to the Audit Bureau of Circulations’ Rapid Report, some print buyers are considering measures to prod magazines. Monthly magazines are reportedly filing 6 percent faster while weeklies have remained basically the same. Some agencies are considering extra credit and other incentives for [...]
The Audit Bureau of Circulations is getting set to re-launch its e-data center on June 9 complete with enhanced functionability and custom report generation. This re-launch has been in the works since the ABC site was re-engineered last spring. The primary goal of the new e-data center is to provide “more valuable interaction with the [...]