Comag Marketing Group, LLC

Newspaper and magazine advertisments have been given top ratings for advertising formats.
PPA UK

A new study, called “When Advertising Works,” has found that advertisements appearing in traditional media like television, are still “much more likely” to have made a positive impression with consumers compared to ads running in digital media. These findings may be surprising to some, as there seems to be repetition about the success of new [...]

Over the next 5 years in Canada, Internet advertising is expected to develop into a $3.4 Billion Dollar business.
The Toronto Star

The first quarter of national magazine advertising spending was not kind to the publishers, as it dropped 1.3 percent from the same period last year according to Nielson Company’s Monitor–Plus information service. B-to-B advertising also declined 6.1 percent. This is all while Sunday supplements made significant gains, a 19.2 percent increase over last year. Folio [...]

Despite the economic downturn, experts predict that internet advertising in the U.S. will continue to “grow fast” from the number five medium to the number two medium in just five years. This prediction suggests that revenues will grow sevenfold from $500 million to $3.8 billion by 2012. Because of this, IDC suggests that [...]

The Week is offering any of its advertisers, who buy three or more pages worth of ads in a single issue, a comparison of their ad’s performance in The Week versus rival publications like Forbes, Fortune and The Economist. The Week plans on using the data from Affinity Research’s Vista Print Effectiveness Service as [...]

Capell’s Circulation Report has released audit information for the top-performing magazines of the past decade.  The list honors titles who have successfully met or exceeded their rate base over the years.  In Style, which has doubled its rate base since 1997, and Men’s Health, which has grown by 33%, top Capell’s latest list.  Both magazines [...]

The New Yorker ad for a Lexus hybrid featured leaves scattering in the vehicle’s wake.  The leaf motif was repeated in cartoons that appeared elsewhere in the issue.  More common is the practice of binding music discs or heavy-paper spectaculars into magazines.  Formerly buttoned-up newspapers are running ads on their font pages.  Advertisements are encroaching [...]