Comag Marketing Group, LLC » advertising

Marie Claire Clings to New Advertising Ideas

Kim — Wed, 21 Jul 2010 16:10:36 +0000

With budgets taking a bit of a turn of the better this year, there’s a quest for break through advertising. Marie Claire seems to have found a new platform that is appealing to lots of beauty advertisers. An ad unit in the August issue that peels off and sticks to a mirror, called a “cling”, is sponsored by Revlon and features tips on how to apply mascara. Marie Claire publisher, Nancy Berger Cardone, said the cling is appealing because if used as intended, it guarantees the advertiser repeat exposure. Four additional beauty companies have bought the cling for 2010 issues, which is great news for Marie Claire. The cling requires another 2-page buy, for a six-figure commitment from each advertiser. MediaWeek (July 9, 2010)

NPR Surveys the Challenges Facing Magazines Today

Jennifer — Thu, 14 Jan 2010 17:10:20 +0000

Newsstand sales are declining, venerable titles are closing and advertising revenue fell by 18% in 2009. Worse, according to Mr. Magazine Samir Husni, is that some publishers seem to believe that the good old days of 2007 will return with an improving economy. Husni says that that publishers need to revamp their economic models more quickly in order to continue serving the 92% of Americans who still read magazines. NPR.org Jan. 13, 2010

Nielsen to Integrate Online Views to Its Ratings

Kim — Wed, 02 Dec 2009 15:59:15 +0000

The Neilsen Company is hoping to provide combined ratings for TV and internet viewing. With more consumers watching TV episodes via the Internet, Neilsen has been under pressure to track viewership more effectively. These ratings are vitally important to the TV industry because they are used to sell an estimated $70 billion in advertising each year. Though Neilsen has not said when the ratings will be available, Internet meters are already being installed to measure TV views online. New York Times Dec. 2, 2009.

Consumer Reports Caution for Holiday Shopping

Kim — Tue, 24 Nov 2009 17:06:44 +0000

Consumer Reports took out an ad in USA Today for the fourth straight year warning consumers of retailers’ holiday shopping practices. The ad cites survey results showing most Americans are unhappy with their pushy methods, like being asked to sign up for store credit cards and extended warranties. Consumer Reports paid $143,000 for the ad and says it’s especially important this year when people are trying to buy less and shop smarter. The New York Times Nov. 23, 2009

Rodale Has Strong Second Quarter

Greg — Thu, 07 Aug 2008 14:03:58 +0000

Rodale increased its print advertising revenues 8.3% for the second quarter of the year compared to 2007. While advertising pages also increased, they only saw a slight gain of 0.5% compared to the second quarter of last year. While they may seem small, both of these increases should be viewed as extremely good news, given the industry’s recent struggles. Folio (August 7, 2008)

Will Print Ads Make the Grade?

Kim — Wed, 23 Jul 2008 20:10:19 +0000

Mediamark Research & Intelligence (MRI) announced that it will acquire Starch Communications, a company that provides data on print advertising effectiveness. MRI says that by using Starch’s research resources, it will be able to expand its Issue Specific Readership Study to include measurement of ad recall and actions taken for ads within specific issues – and potentially, to develop ad ratings for magazines similar to those for television. MRI says this is something the industry needs. Folio (July 22, 2008)

India A Bright Spot For Familiar Magazine Brands

Jennifer — Mon, 14 Jul 2008 13:15:58 +0000

A multitude of familiar Western magazines have hit newsstands in India in the past 12 months, including Indian versions of Vogue, Rolling Stone, OK!, Hello, Maxim, FHM, Golf Digest, People and Marie Claire. GQ and Fortune are expected follow suit. However, many of the magazines bear little resemblance to their Western namesakes. The magazines are written, photographed, edited and designed almost completely in India to appeal to a new class of wealthy Indians. As a result, magazine advertising in India is expected to grow by 20 percent to $308 million in 2008. The New York Times (July 14, 2008)

Rodale Partners With Microsoft Ad Network

Greg — Thu, 10 Jul 2008 13:24:12 +0000

Microsoft has made a deal with Rodale to provide contextual and paid search advertising services for the publisher’s health and wellness sites. Microsoft will include Rodale in its network of syndicated advertising partners in the Microsoft Advertising Portfolio, which is served up on the adCenter platform. This technology strategically places ads contextually within similar articles. Folio (July 9, 2008)

ESPN The Magazine Offers Joint Mag/TV Advertising

Jennifer — Tue, 08 Jul 2008 15:33:05 +0000

Advertisers in ESPN The Magazine that buy three more pages than a year ago will also receive exposure on the ESPN Network, as part of an opportunity the company is calling “Magavision.” New advertisers that purchase three pages and returning customers that add three pages to their total will qualify for the free on-air sponsorship opportunities, which include billboards, brought to you by voiceovers, and logos positioned the stations news ticker. Media Daily News (July 8, 2008)

Internet Ad Spending To Overtake Radio

Jennifer — Wed, 25 Jun 2008 14:47:58 +0000

Internet advertising is forecasted to surpass radio this year, with about 9.5 percent of ad budgets worldwide allocated to online media, and is expected to overtake magazine advertising by 2010. Bloomberg (June 25, 2008)