With budgets taking a bit of a turn of the better this year, there’s a quest for break through advertising. Marie Claire seems to have found a new platform that is appealing to lots of beauty advertisers. An ad unit in the August issue that peels off and sticks to a mirror, called a “cling”, [...]
Newsstand sales are declining, venerable titles are closing and advertising revenue fell by 18% in 2009. Worse, according to Mr. Magazine Samir Husni, is that some publishers seem to believe that the good old days of 2007 will return with an improving economy. Husni says that that publishers need to revamp their economic models more [...]
The Neilsen Company is hoping to provide combined ratings for TV and internet viewing. With more consumers watching TV episodes via the Internet, Neilsen has been under pressure to track viewership more effectively. These ratings are vitally important to the TV industry because they are used to sell an estimated $70 billion in advertising each year. [...]
Consumer Reports took out an ad in USA Today for the fourth straight year warning consumers of retailers’ holiday shopping practices. The ad cites survey results showing most Americans are unhappy with their pushy methods, like being asked to sign up for store credit cards and extended warranties. Consumer Reports paid $143,000 for the ad and [...]
Rodale increased its print advertising revenues 8.3% for the second quarter of the year compared to 2007. While advertising pages also increased, they only saw a slight gain of 0.5% compared to the second quarter of last year. While they may seem small, both of these increases should be viewed as extremely good news, given [...]
Mediamark Research & Intelligence (MRI) announced that it will acquire Starch Communications, a company that provides data on print advertising effectiveness. MRI says that by using Starch’s research resources, it will be able to expand its Issue Specific Readership Study to include measurement of ad recall and actions taken for ads within specific issues – [...]
A multitude of familiar Western magazines have hit newsstands in India in the past 12 months, including Indian versions of Vogue, Rolling Stone, OK!, Hello, Maxim, FHM, Golf Digest, People and Marie Claire. GQ and Fortune are expected follow suit. However, many of the magazines bear little resemblance to their Western namesakes. [...]
Microsoft has made a deal with Rodale to provide contextual and paid search advertising services for the publisher’s health and wellness sites. Microsoft will include Rodale in its network of syndicated advertising partners in the Microsoft Advertising Portfolio, which is served up on the adCenter platform. This technology strategically places ads contextually within similar [...]
Advertisers in ESPN The Magazine that buy three more pages than a year ago will also receive exposure on the ESPN Network, as part of an opportunity the company is calling “Magavision.” New advertisers that purchase three pages and returning customers that add three pages to their total will qualify for the free on-air sponsorship [...]
Internet advertising is forecasted to surpass radio this year, with about 9.5 percent of ad budgets worldwide allocated to online media, and is expected to overtake magazine advertising by 2010. Bloomberg (June 25, 2008)