Rodale increased its print advertising revenues 8.3% for the second quarter of the year compared to 2007. While advertising pages also increased, they only saw a slight gain of 0.5% compared to the second quarter of last year. While they may seem small, both of these increases should be viewed as extremely good news, given [...]
Mediamark Research & Intelligence (MRI) announced that it will acquire Starch Communications, a company that provides data on print advertising effectiveness. MRI says that by using Starch’s research resources, it will be able to expand its Issue Specific Readership Study to include measurement of ad recall and actions taken for ads within specific issues - [...]
A multitude of familiar Western magazines have hit newsstands in India in the past 12 months, including Indian versions of Vogue, Rolling Stone, OK!, Hello, Maxim, FHM, Golf Digest, People and Marie Claire. GQ and Fortune are expected follow suit. However, many of the magazines bear little resemblance to their Western namesakes. [...]
Microsoft has made a deal with Rodale to provide contextual and paid search advertising services for the publisher’s health and wellness sites. Microsoft will include Rodale in its network of syndicated advertising partners in the Microsoft Advertising Portfolio, which is served up on the adCenter platform. This technology strategically places ads contextually within similar [...]
Advertisers in ESPN The Magazine that buy three more pages than a year ago will also receive exposure on the ESPN Network, as part of an opportunity the company is calling “Magavision.” New advertisers that purchase three pages and returning customers that add three pages to their total will qualify for the free on-air sponsorship [...]
Internet advertising is forecasted to surpass radio this year, with about 9.5 percent of ad budgets worldwide allocated to online media, and is expected to overtake magazine advertising by 2010. Bloomberg (June 25, 2008)
Newspaper and magazine advertisments have been given top ratings for advertising formats.
PPA UK
A new study, called “When Advertising Works,” has found that advertisements appearing in traditional media like television, are still “much more likely” to have made a positive impression with consumers compared to ads running in digital media. These findings may be surprising to some, as there seems to be repetition about the success of new [...]
Over the next 5 years in Canada, Internet advertising is expected to develop into a $3.4 Billion Dollar business.
The Toronto Star
The first quarter of national magazine advertising spending was not kind to the publishers, as it dropped 1.3 percent from the same period last year according to Nielson Company’s Monitor–Plus information service. B-to-B advertising also declined 6.1 percent. This is all while Sunday supplements made significant gains, a 19.2 percent increase over last year. Folio [...]