Comag Marketing Group, LLC

Instead of painting a perfect world, advertisers are striking a cord with anger to relate to consumers.  Advertisers know that Americans are nearing their last nerve when it comes to our wallets and they’re trying to capitalize on these emotions.  Jackson Hewitt ran an ad featuring people fed up with their taxes.  Southwest Airlines has [...]

Print media buyers have recently noticed an increase in ads that they consider to be of lower quality and it may be scaring away some upscale advertisers. A poorly designed ad that focuses on the price of the product creates “a sensitivity among the luxury advertiser to that adjacency, and among some people it’s perceived [...]