Despite not having the best year for ad revenues, Condé Nast Publisher Bill Wackerman remains confident. He recently told the New York Post, “Although we’re losing pages, our market share is up. Market share is the new up.” NY Post (July 2, 2008)
ZenithOptimedia, which is owned Publicis Groupe, has downgraded its growth forecast for advertising spending in the U.S. to 3.5 percent from its initial forecast of 4.1%. The company also predicts that global internet ad spending will grow 26.7 percent this year, and will surpass its prediction that online ads will account for 12.3 percent of [...]
Ray-Ban, in collaboration with Marie Claire magazine, is putting up five billboard ads in New York City that will debut on Tuesday for its new colored Wayfarers. The goal of the campaign is simply to attract young, female, trendsetters and each billboard is reportedly worth somewhere between $23,000 to $50,000, despite the artists who created [...]
A new study, called “When Advertising Works,” has found that advertisements appearing in traditional media like television, are still “much more likely” to have made a positive impression with consumers compared to ads running in digital media. These findings may be surprising to some, as there seems to be repetition about the success of new [...]
The first quarter of national magazine advertising spending was not kind to the publishers, as it dropped 1.3 percent from the same period last year according to Nielson Company’s Monitor–Plus information service. B-to-B advertising also declined 6.1 percent. This is all while Sunday supplements made significant gains, a 19.2 percent increase over last year. Folio [...]
Print media buyers have recently noticed an increase in ads that they consider to be of lower quality and it may be scaring away some upscale advertisers. A poorly designed ad that focuses on the price of the product creates “a sensitivity among the luxury advertiser to that adjacency, and among some people it’s perceived [...]
Despite the economic downturn, experts predict that internet advertising in the U.S. will continue to “grow fast” from the number five medium to the number two medium in just five years. This prediction suggests that revenues will grow sevenfold from $500 million to $3.8 billion by 2012. Because of this, IDC suggests that [...]