48 of 154 monthly titles saw ad page increases this month.
In it’s third time on min’s 2012 Top 5 chart, Allure ranked second in June with a 41.15% ad page gain. “June 2012 was the biggest issue ever for Allure,” says VP / Publisher Agnes Chapski, “with significant gains coming from beauty and retail. The [...]
Food Network Magazine continues to ride the wave of reader enthusiasm by issuing its 6th rate base increase since its 2009 launch. Another 100,000 issues will be added, increasing its rate base from 1.3 Million to 1.4 Million, starting with the Jan/Feb 2012 edition. The title was also the biggest ad page gainer for 2010, [...]
Business and finance magazines were hit extra hard by the recession, but the ones that made it through are coming back with a vengeance! Ad pages were down by nearly half in the category, but the first half of the year has seen a nice increase so far. According to the Publishers Information Bureau, ad [...]
The publisher reported a year-over-year decline of 8,359 pages, roughly one third, according to estimates it released Wednesday. The New York Times Nov. 11, 2009
The NYT reports on the latest information from the Publisher’s Information Bureau. The New York Times (Apr. 15, 2009)
Natural Home, a green-themed magazine with a small circulation base of 87,000, has introduced three new projects to extend their brand. On Earth Day of 2009, Natural Home, in conjunction with PBS, will be launching the “Natural Home Living” show, which will air weekly episodes for 13 weeks. The magazine will design, provide [...]
As consumers purchase more of their music from iTunes and other web-based sources, advertisers are following them, cutting their spending in print. Ad pages for the three biggest music titles dipped by 26% in the first quarter of the year. Crain’s New York Business (Apr. 19, 2009)
Rodale recently launched a website, welcomerunners.com, that helps runners find training tips and book flights. By connecting the two, Runner’s World broke new airline business with a multiplatform deal for JetBlue Airlines. Running and traveling may seem disconnected, but many running fanatics want to experience new places in their running. While most enthusiast titles’ ad pages are [...]
Even worse was a 6.4 percent drop in ad pages for the period. Softness in the adutomotive and in the automotive and home furnishings accounted for some of the drop, which affected many, but not all, magazines. Among those bucking the declining-ad-page trend were OK! magazine (up 37.9 percent to 168.61 pages) and Everyday with Rachael [...]
According to 2007 year-end report issued by the Publishers Information Bureau (PIB), advertising pages declined 0.6% from 2006 to 2007. MPA chief marketing officer Ellen Oppenheim characterized the performance as relatively good news in light of reduced ad budgets and general economic conditions. Celebrity weeklies were up, newsweeklies were down, and two magazines turned in [...]