MPA Chairman John Griffin Says Mags Must Continue to Improve Audience Measurement to Compete with New Media
January 18th, 2008
Speaking at the University Club in NYC Wednesday, the new chairman of the Magazine Publishers of America and president of National Geographic’s Magazine Group said magazines must adapt to effectively compete with new content providers — on the web and elsewhere. In particular, the industry should redouble efforts to more precisely measure its products’ audience sizes, [...]