For 122 years, The Sporting News has been the “go-to” guide for all things sports and now it is getting even better.
Under the direction of new owners American City Business Journals, The Sporting News is making big changes in the face of a competitive sports news market. First up is the introduction of a free, daily, e-newsletter, Sporting News Today, that will deliver scores and stats to subscribers by email each morning.
Starting with the September 1, 2008 issue (on sale August 21), TSN will get a complete overhaul. The magazine will move to a bi-weekly frequency and the trim size will increase to 10”x 11.” The new cover price: $4.99.
The new TSN will feature articles by the best-known names in the business including sports authors John Feinstein and Roger Kahn, as well as the premiere sports blogger, Will Leitch. Along with these writers, the new Sporting News will give readers and inside perspective from the experts who live the game. NFL Hall of Famers Troy Aikman, John Elway, and John Riggins will breakdown the world of football, while NBA legends Rick Barry and Reggie Miller discuss basketball. Also on board with TSN are distinguished college football coaches Terry Donahue and Lloyd Car, baseball All-Star Todd Jones, and NASCAR champion Tony Stewart.
The Sporting News promises to give passionate sports fans everything they want. With award-winning photography and provocative journalism, TSN takes fans out of stands and gives them the unprecedented access they crave for.
This Mock-Up cover perfectly illustrates the bold new look and feel of The Sporting News and introduces the world to the next big idea in sports!
- On-sale:
- August 21, 2008
- Off-sale:
- September 11, 2008
- Bipad:
- 08911
- Publisher:
- American City Business Journals Inc.