Socially Responsible Shopping Catches On…
December 14th, 2007
Food marketers, apparel makers and electronics companies are doing it. And the second anniversary of U2 front man Bono’s RED campaign (featuring red-colored products from numerous companies) to benefit AIDS relief in Africa is approaching. But what to make of the trend? One academic observer says: “It’s been a success in mobilizing people in the entertainment industry and the highest levels in business … Whether or not it’s been a success on the ground, that still remains to be seen.” Arizona Republican (Dec 13, 2007)