Sales Don’t Matter (at Least, Coverwise)
September 12th, 2008
Adam Moss, editor-in-cheif for New York magazine said earlier this week that sales play a very small part in picking a cover for his magazine. Sales only fluctuate a tiny bit from month-to-month, cover-to-cover. New York magazine is very much a subscription magazine. Moss said that covers should ultimately be chosen for his magazine by the “heat” it will generate and the “clarity” with which it tells the story. Media Bistro (Sept. 10, 2008)
Tags: Adam Moss, covers, New York Magazine, sales