Safeway Takes Private Labels Public
September 12th, 2008
Safeway will begin making two of its own-label brands — “O Organics” and “Eating Right” –- available in other retail chains, and believes that the brands have the potential of generating $1 billion in sales in the next few years. Brandweek Cited on MorningNewsBeat.com Brandweek (Sept. 12, 2008)