Rolling Stone Partners Gets Interactive With SnapTell
May 21st, 2008
Rolling Stone magazine has partnered with SnapTell, an image-recognition based mobile marketing solutions provider, to convert the magazine’s ads into mobile interactive ads. Rolling Stone’s May 1 issue featured the first of the new ads that allow readers to snap pictures of the ad with their camera phone and in return get customized messages from advertisers. SnapTell recently partners with Men’s Health on a similar project, set to hit newsstands June 24. Adotas (May 20, 2008)