Revitalized Reader’s Digest Boldly Faces Challenging Future
December 28th, 2009
Mary Berner is working feverishly to transform Reader’s Digest into a thoroughly modern, multi-platform publisher by instituting her FACE plan, which is an acronym for fast, accountable, candid and engaged. The linked NYT article below offers a review of RDA’s current challenges, its departure from its longtime Westchester county home and storied past. Apparently, founders Lila and DeWitt Wallace, gave more than generous raises and sometimes surprised employees with envelopes stuffed full of cash. The New York Times Dec. 19, 2009
Tags: Mary Berner, Reader's Digest