Comag Marketing Group, LLC

Despite considerable recent success, Coke Chairman and Chief Executive Officer Neville Isdell sees scarcely a chance to pause for his company, saying, “The moment you declare victory … you have just sown the first seeds of your defeat.”  In particular, he said that there is more new product in the pipeline, more to be done to become a 21st century company, and an imperative to ensure the “…sustainability of every community within which we operate.”  Atlanta Journal-Constitution  (May 8, 2008)  Free registration may be required.

Tags: beverages, Coca-Cola, Neville Isdell, sustainability

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