Rate Base Increase At Women’s Health
June 16th, 2008
Women’s Health has announced it will raise its rate base by 23 percent, the 5th time the magazine has raised its rate since October 2005. WH has seen a 47 percent increase in total paid circulation, a 33 percent increase in ad pages through June, and ad revenue has reached $15.5 million, a 133 percent increase over last year. Rodale reports that there will be a number of key changes in the editorial staff to account for this increase in rate base. Folio (June 13, 2008)