Comag Marketing Group, LLC

Using an emerging technology called augmented reality, the December issue of Esquire will include several minutes worth of video, which readers can access by holding the magazine up to a Web camera.  Lexus is the advertising partner for Esquire’s first experiment with AR.  The Wall Street Journal Oct. 29, 2009  Paid subscription may be required.

Tags: augmented reality, Esquire, Hearst Magazines, Lexus

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