Print Media Might Reap Benefits of Strong TV Ad Sales
At this point in the year, it could go either way. “It will bode well for some other media, and whether that winds up being print or online, I don’t know,” said Roberta Garfinkle, senior vp, director, print strategy, TargetCast. “The beauty of print is that they never run out of inventory.” Weeklies and fourth-quarter issues of monthlies would be the biggest beneficiaries of a tight scatter market, and newsweeklies particularly stand to gain from the presidential election. However, others are looking at it from another point of view. In a time of limited budgets, if ad dollars are being spent heavily early in the year on TV, there will be less funds later on for other types of media. MediaWeek (June 23, 2008)
Tags: advertising dollars, economy, newsweeklies, online, print media, TV, Weeklies