Comag Marketing Group, LLC

Presto!  The curious are directed from the print ad to an online follow-up for additional, deeper information.  The practice uses WAP (or wireless access protocol) and requires mobile users to download free software from Scanbuy, which enables cell phone cameras to function as barcode scanners.  Billboard, Car and Driver and Wired magazines have experimented with the practice so far.  Folio:  (Feb. 6, 2008)

Tags: bar codes, Billboard, Car and Driver, cell phones, mobile phones, Scanbuy, Wired

This entry was posted on Thursday, February 7th, 2008 at 4:40 pm and is filed under Magazine Publishing, USA, advertising. You can Email This Article to a friend. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.