Popular Mechanics Launches iPad App

July 21st, 2010

Though it’s not Hearst’s first magazine app, it is their first completely homegrown one.  All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst.  The iPad version has a similar look and feel to the print magazine, as the reader moves through the app with horizontal swipes meant to mimic the print reading experience.  So far, only a scaled-down introductory version is available, but the complete magazine will be released in the coming months.  MediaWeek (July 8, 2010)

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