Personalized Ads Come to Retail
August 21st, 2008
Dunkin’ Donuts and Procter & Gamble are testing RFID and other technologies that will enable them to target ads to consumers based on their just-made, in-store purchases. Dunkin’ will invite morning coffee purchasers back for an afternoon coffee break, while P&G will recommend hair conditioners based on the particular brand of shampoo a customer has selected. Also under test: facial recognition software that will allow advertisers to target messages based on shopper demographics. The Wall Street Journal (Aug. 21, 2008) Paid subscription may be required.
Tags: Dunkin' Donuts, personalized advertising, Proceter & Gamble, targeted advertising