Comag Marketing Group, LLC

In an effort to catch up with major online celeb gossip sites like Yahoo’s OMG and print-based brands like People.com and Usmagazine.com, OK! magazine is teaming up with Buzz Media.  Buzz Media, a social programming giant, is one of the largest collections of pop culture websites including Just Jared, Buzznet, Celebuzz, and the celebrity blogs belonging to Britney Spears and Kim Kardashian.  The pact between OK! and Buzz Media calls for joint ad sales, collaborations on news stories and cross-promotions of each other’s editorial content.  Lori Burgess, publisher of OK!, anticipates traffic will increase ninefold this year as a result of the Buzz Media partnership.  Changes to the site should be reflected by July of this year.  Media Week (April 20, 2009).

Tags: Britney Spears, Buzz Media, Buzznet, celebrity gossip, Celebuzz, Just Jared, Kim Kardashian, Lori Burgess, OK! Magazine

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