Comag Marketing Group, LLC

The New York Times’ Stephen J. Dubner raises some interesting questions about Time Inc.’s new, Netflix-like Maghound.com online magazine service.  Chief among them – do readers really want to trade in and out magazines the way they do movies?  (Doesn’t the industry make a lot of hay out of readers’ deep connections to particular titles?)  Dubner does see Maghound’s centralized subscription management as a potential real benefit to consumers, however.  The New York Times  (July 2, 2008)

Tags: Maghound.com, Time Inc.

This entry was posted on Wednesday, July 2nd, 2008 at 1:41 pm and is filed under Circ/Sub, Magazine Publishing, NewsShare, Web, internet retailing. You can Email This Article to a friend. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.