NPR Surveys the Challenges Facing Magazines Today
January 14th, 2010
Newsstand sales are declining, venerable titles are closing and advertising revenue fell by 18% in 2009. Worse, according to Mr. Magazine Samir Husni, is that some publishers seem to believe that the good old days of 2007 will return with an improving economy. Husni says that that publishers need to revamp their economic models more quickly in order to continue serving the 92% of Americans who still read magazines. NPR.org Jan. 13, 2010
Tags: advertising, Samir Husni