NOTICE: Core and SubCore Lists for New Wal-Mart Mainline Program
February 26, 2008 — The attached Core and SubCore title lists are being utilized in the development of Wal-Mart’s new mainline program, and are guidelines for wholesalers to use when developing new Wal-Mart mainline planograms.
The Core list includes mainline and checkout titles that will be placed in every single Wal-Mart store. Although checkout titles are required to be placed in the store, the possibility of also being placed on the mainline will be dependent on mainline size. Likewise, the SubCore list is being used to guide the placement of leading mainline titles within demographic clusters. The ranking of each title on the Core and SubCore list will help determine its positioning on the new mainline.
Please note that these lists are not inclusive of the all the magazines that will appear in Wal-Mart stores. Titles that do not appear on the Core and SubCore lists, but are authorized, will in fact be sold in Wal-Mart, but are not likely to be in planogrammed positions.
Once the wholesaler distribution is completed and the mainline planograms are made final, CMG will be monitoring both distribution and display levels to ensure that the titles appearing on each list are in compliance with the direction given by Wal-Mart.