Comag Marketing Group, LLC

The Neilsen Company is hoping to provide combined ratings for TV and internet viewing.  With more consumers watching TV episodes via the Internet, Neilsen has been under pressure to track viewership more effectively.  These ratings are vitally important to the TV industry because they are used to sell an estimated $70 billion in advertising each year.  Though Neilsen has not said when the ratings will be available, Internet meters are already being installed to measure TV views online.  New York Times  Dec. 2, 2009.

Tags: advertising, internet viewership, Neilsen Ratings, TV ratings

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