Nielsen Study Says the Affluent are Big on Coupons
September 4th, 2009
In 2009, consumers have upped their use of coupons for CPG product purchases compared to 2008, and affluent consumers ($70k per year or more) are more likely to use coupons than the population as a whole (39 percent compared to 35 percent, respectively). The Nielsen Company Press Release on BusinessWire.com Sept. 3, 2009
Tags: coupons, Nielsen study