Next in Google’s Sights: Wikipedia
December 14th, 2007
The web colosus has begun beta-testing a new, knowledge-sharing service called “knol,” which sounds a lot like Wikipedia, albeit with a couple of twists. The first is Google’s stated goal of highlighting the content providers (called writers or authors in other media) and the second is incorporating advertising into the service, and sharing revenue from that advertising with the content providers (who would also seemingly serve as ad salespeople for the sponsors of their entries). Google Company Blog (Dec. 13, 2007) Times of London (Dec. 14, 2007)