August 19th, 2011
Food Network Magazine continues to ride the wave of reader enthusiasm by issuing its 6th rate base increase since its 2009 launch. Another 100,000 issues will be added, increasing its rate base from 1.3 Million to 1.4 Million, starting with the Jan/Feb 2012 edition. The title was also the biggest ad page gainer for 2010, according to the Publisher’s Information Bureau, which reported the magazine was up 78 percent to 796.5 pages. Impressive feasts feats! Folio (Aug 18, 2011)
August 5th, 2011
Business and finance magazines were hit extra hard by the recession, but the ones that made it through are coming back with a vengeance! Ad pages were down by nearly half in the category, but the first half of the year has seen a nice increase so far. According to the Publishers Information Bureau, ad pages in the category were up 5%, well above the 0.3% overall growth rate for consumer magazines.
The comeback is due mainly to a major bump in spending by banks, investor consultancies, and software and insurance firms, who are all reaching for the upscale readership found in business and finance titles.
One of the biggest gainers in the category surprisingly goes to Bloomberg BusinessWeek, which was a money pit while it was owned by McGraw-Hill, but has been on the rise since being taken over by Bloomberg nearly two years ago. The publication saw a 15.8% rise in ad pages during the first half, second only to Fast Company. Bloomberg BusinessWeek also had the second-most ad pages overall with 666.63, behind Forbes‘ 767.18. Media Life
August 5th, 2011
Since entering the App business in May, Condé Nast is reporting 242,000 digital downloads of its eight available titles, which include Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair. This number includes digital subscriptions, single copy purchases, and print subscribers who chose to add digital additions to their packages. This last group consists of 136,000 subscribers.
Monica Ray, executive vice president of consumer marketing with Condé Nast says, “…while this represents a small portion of our subscription circulation, we find it increasingly promising, especially given the short time we have been marketing subscriptions.” (Aug. 2) Folio