Glamour Magazine’s covers may showcase average looking models but in no way is the magazines average. Crowned “Magazine of the Year” this past spring by American Society of Magazine Editors’, Glamour has reached it’s audience by relating to the everyday women. FOLIO (July 20, 2010)
In a campaign to increase consumer spending, Stephen Colbert takes aim at Consumer Reports. He travels to the Consumer Reports headquarters to put the testers to the test, throwing scientific data to the wind and using his own testing methods. Check out the links below to watch the hilarious two-part series and see how Consumer Reports stacked up to Colbert’s tough rating.
Who’s Watching the Watchdog Part 1
Who’s Watching the Watchdog Part 2
Publishers are treading lightly as they roll out magazine apps for smartphones and tablet devices, being cautious not to devalue their product. FOLIO(May 27,2010)