July 21st, 2010
Though it’s not Hearst’s first magazine app, it is their first completely homegrown one. All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst. The iPad version has a similar look and feel to the print magazine, as the reader moves through the app with horizontal swipes meant to mimic the print reading experience. So far, only a scaled-down introductory version is available, but the complete magazine will be released in the coming months. MediaWeek (July 8, 2010)
July 21st, 2010
With budgets taking a bit of a turn of the better this year, there’s a quest for break through advertising. Marie Claire seems to have found a new platform that is appealing to lots of beauty advertisers. An ad unit in the August issue that peels off and sticks to a mirror, called a “cling”, is sponsored by Revlon and features tips on how to apply mascara. Marie Claire publisher, Nancy Berger Cardone, said the cling is appealing because if used as intended, it guarantees the advertiser repeat exposure. Four additional beauty companies have bought the cling for 2010 issues, which is great news for Marie Claire. The cling requires another 2-page buy, for a six-figure commitment from each advertiser. MediaWeek (July 9, 2010)
July 21st, 2010
The first half of 2010 is looking better and better according to the Publishers Information Bureau. Along with what was reported about Women’s titles, it seems that categories across the board are seeing improvements – either in gains or just significantly fewer losses. A whopping 130 titles increased ad pages during the second quarter. The three-month period between April and June marked the first time in nine long, hard quarters, that consumer magazines reported gains in both rate card-reported advertising revenue and pages. The most uplifting category was Celebrity titles, with all but one in the category (Us Weekly) reporting double-digit gains. Let’s keep this trend going! Folio (July 12, 2010)
July 21st, 2010
With the anticipation of fall previews in Women’s magazines, advertising numbers are up from 2009. MinOnline (July 20, 2010)