March 18th, 2010
W, Condé’s upscale fashion magazine is about to get a revamp. Not so much in style and content, but more along the lines of staff. For a while now, W has been straddling Condé Nast and Farichild. The publishing side reported to Condé, while the editorial side reported to Fairchild. With Patrick McCarthy, chairman of Fairchild Fashion Group and editor of W stepping down, the magazine will be returned in full to Condé Nast where it will live alongside Vogue, Glamour, and Allure. New York Post (Mar. 18, 2010)
March 18th, 2010
Hearst-owned Seattlepi.com, the on-line successor to the print version of Seattle Post-Intelligencer, celebrates its one-year anniversary March 18, 2010.
The site is doing well with almost 4 million people visiting each month, which speaks loudly of their success as they are the first major metropolitan daily newspaper in the country to go Web-only.
The staff and public will celebrate Thursday at the Crocodile Cafe in Seattle’s Belltown district. iwantmedia March 18, 2010
March 15th, 2010
Teen Vogue’s Haute Spot, the popup retail stores that operates at upscale malls around the country, is introducing $100 1-hour, private sessions where teens can get makeup, hair and style services from Teen Vogue staffers and makeup pros. The new salon service debuted on March 13 at the Westchester Mall. MEDIAWEEK March 12, 2010.
March 15th, 2010
Since the boom of the iPhone and iPod Touch, Hearst has taken the plunge in the world of mobile apps for these devices with the formation of the company “Let Me Know: (LMK). Right now LMK offers nearly 70 topic-specific apps geared to subjects like pop music star Lady Gaga, model Heidi Klum, singer/actress Miley Cyrus and the New York Yankees baseball team. Each app and photo stream is updated by a third party source. FOLIO March 12, 2010.
March 11th, 2010
Starting with the July/August issue, Food Network Magazine will raise their rate base to 1.25 million. This is 150,000 more copies then originally planned. FOLIO March 2, 2010.