Americans Rank Highest for QR Code Usage

January 24th, 2013

A study released this month revealed that 1 in 5 American consumers say they have used a QR Code.  That’s 19%, compared to 15% in the UK, 14% in Germany, and 12% in France.  And when you zero in on the 18-34 year old age range, that number jumps to 27% for Americans.

And where are they finding these QR Codes?  The most often captured QR codes come from magazines, followed by mail, websites, posters, email, and television.  Marketing Charts (1/23/2013)

Folio: Best Covers of 2012

January 16th, 2013

Folio has selected a handful of the most visually-engaging magazine covers of this past year.  The cover, of course, is the first thing you see and it’s ultimately what grabs a reader’s attention and captures a sale.  See their picks for 2012.  Foliomag (1/15/2013)