Comag Marketing Group, LLC

McClatchy is revamping the commission structure for its ad sales staff to better revard online sales, but the newspaper industry did not capitalize on their strong, home-town connections to lock up big shares of local (and especially smaller firm) advertising on the web. Today, pure-play internet companies have the biggest share of the local online advertising market.  The Wall Street Journal (Dec. 18, 2007)

Tags: Gannett, Google, Lee Enterprises, Local.com, McClatchy, Media General, Newspapers, online advertising

This entry was posted on Tuesday, December 18th, 2007 at 11:58 am and is filed under Other Media, USA, Web, advertising, internet retailing. You can Email This Article to a friend. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.