The very global Cosmopolitan brand (67 editions worldwide) has debuted the first issue of the English-language Cosmopolitan for Latinas. The opening publishing plan is twice yearly with a 540,000 print run.
Cosmo for Latinas founding editor-in-chief Michelle Herrera Mulligan (ex-Latina/Time/InStyle/Glamour) say this was all done, “to fill a huge void. There are 20 million Latinas in the U.S., with just 110,000 of them reading [the monthly Spanish-language] Cosmo en Español. Further, about one in four are familiar with Cosmo, but we have special needs in living between two cultures. Beauty and style are defined differently, and although we will match the ‘take no prisoners bad-ass Cosmo voice’ about relationships and sex, we also inform readers how that can coexist in a culture known for family values. Latinas’ backgrounds are typically much more conservative than the average American woman.”
On the cover is actress Zoë Saldaña (Avatar, Star Trek 2, etc.), who fits the Cosmo for Latinas demo in being born in the U.S., growing up in the Dominican Republic and then “coming home” to New York (specifically, Queens). Actress Naya Rivera (Glee) is also profiled. MinOnline
- May 1, 2012
- July 31, 2012
- Hearst Publications