Comag Marketing Group, LLC

In an April Fool’s prank designed to promote a Butterfinger comedy channel on Yahoo!, Nestlé re-named its Butterfinger candy bar simply “The Finger,” supposedly to shake off the candy’s association with clumsiness. Some 200,000 of the re-branded bars were sold at 7-Eleven stores in ten major markets.

The Butterfinger comedy channel is available at: http://ButterfingerComedyNetwork.yahoo.com PROMO (Apr. 3, 2008)

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